Inside the Deal Machine: How Retailers Really Price and Promote Essentials (And How Smart Shoppers Can Win)
You’re standing in the checkout line, eyeing your cart. It’s packed with “sale” items, but the total flashes higher than you expected. You shrug it off, thinking you scored some bargains. Later, you realize your favorite cereal box is lighter, your “buy one, get one” wasn’t really a deal, and that “exclusive” loyalty price? Turns out, the store down the street had it cheaper all week.